New My Lounge opens at London Luton Airport, bolstering passenger options for elevated lounging
31st May, 2024. Airport Dimensions, the global specialists in developing airport lounges and travel experiences, opens its new My Lounge in conjunction with its joint venture partner Swissport at London Luton Airport (LLA). The lounge will be operated by No1 Lounges and is part of the firm’s wider portfolio, delivering a premium airport lounge experience at an accessible price point.
Opening on the 1st June to the general public, the new space is hot on the heels of the No1 Lounge opened at LLA in December of last year. With the No1 Lounge proving to be hugely popular with travellers, the LLA My Lounge has been created to meet increased demand for lounge access, with a capacity of 135 seats and boasting a range of amenities and services developed to the latest specifications to suit differing passenger needs - just in time to cater for the summer travel rush. Conveniently located in LLA’s departure lounge, the new My Lounge is accessible to Priority Pass and Lounge Key cardholders whilst less frequent travellers can opt for the convenience of pre-booking their visit directly via the No1 website at no1lounges.com.
My Lounge overlooks the main concourse of the airport with a design inspired by loft style living, for laidback lounging that everyone can enjoy. Passengers can choose from a number of areas in which to enjoy the new space, ranging from family-style layouts to backroom lounge areas with seating options perfect for larger groups. For smaller groups or solo travellers, the reception and cafe areas provide comfortable seating with a view across the airport and armchair seating with ready access to the food and beverages on offer. My Lounge at LLA also offers a games area for passengers to unwind with their favourite video game or to enjoy some TV before they fly, along with access to a host of free leading digital newspapers and magazines in over 60 languages, all available to download via PressReader.
For the foodies among us, the lounge offers an all-day self-service pantry in proximity to its bistro seating area which is designed for travellers to relax and enjoy a seasonal menu and pancake machine. Alcoholic beverages will be served from the fully tended bar, including premium beers, wines and spirits. Coffees, teas and juices will be available from the self-service stations.
The opening of the new My Lounge at LLA highlights the continued growth of Airport Dimensions in the UK market and its commitment to delivering the best-in-class lounge experience for passengers and their ever-changing needs, enhancing the overall experience offered by airport operators.
The partnership (SwissportALD) now operates 14 lounges in the UK, across Birmingham Airport, London Luton Airport, London Gatwick and London Heathrow. These form part of Airport Dimensions’ global network of 65 airport lounges and experiences, including those in development at the world’s leading airports.
Errol McGlothan, President of Airport Dimensions, EMEA & APAC said: “Today’s opening of the My Lounge at London Luton bolsters our strategic commitment to both our partnership with Swissport and to the growth of our market-leading network in the UK. The My Lounge proposition and the services it provides create a relaxing, laid-back environment for one of the UK’s busiest airports and I'm confident we will provide the high-quality service and operations that travellers deserve.”
Shaun Weston, Managing Director of No1 Lounges, a SwissportALD Holdings company commented: “It’s amazing to see the hard work of the No1 Lounge team come to fruition at London Luton Airport. We’re excited to extend our portfolio of lounges with this addition and to continue our working relationship with London Luton Airport. At No1 Lounges, our goal is to both develop a unique and stylish travel experience and we’re confident that the new My Lounge space at LLA will deliver an exceptional guest experience and create memorable travel moments for our guests.”
Jonathan Rayner, Chief Commercial Officer at London Luton Airport, commented: “Providing passengers with even greater choice is a cornerstone of London Luton Airport’s responsible growth plans and the opening of this second lounge provides a stylish and relaxing additional space for travellers to enjoy as they pass through the airport. This investment from No 1 Lounges is the latest in a series of terminal enhancements that we have delivered over recent months, all of which supports the simple, friendly passenger experience we are committed to delivering. With LLA’s stunning No1 Lounge already established as a firm favourite with leisure and business travellers, the opening of My Lounge, ahead of the summer, is perfect timing as it looks set to become an instant, equally popular choice for our passengers.”
About Airport Dimensions
Airport Dimensions believes that journeys should be better for the traveller and more profitable to the airport. That’s why the company continuously seeks ways to open new aspects of customer engagement - using a mix of enriching physical experiences and innovative digital services. Airport Dimensions aims to improve the traveller experience at each turn - from comfortable lounges to restful sleep pods, and convenient food ordering to contactless collection of duty free - all while helping airports maximise non-aeronautical revenue opportunities, retain airlines, and become more competitive.
Airport Dimensions operates 65 airport lounges and experiences, including those in development, located across North America, South America, Asia Pacific, the United Kingdom and the Middle East.
Across the network, Airport Dimensions work with over 40 airports and multiple airline partners to deliver award-winning hospitality experiences to millions of travellers. Most recently, it’s Chase Sapphire Lounge by The Club at BOS was awarded Best Lounge Experience 2024 by Airport Experience News, Chase Sapphire Lounge by The Club at HKG earned the title of Priority Pass APAC Lounge of the Year 2024, and Club Aspire at LHR recognized as Europe’s Leading Airport Lounge 2024 at the World Travel Awards.
Airport Dimensions is a Collinson company.
Media Contact
Good Relations
airportdimensionsuk@goodrelations.co.uk
About London Luton Airport
London Luton Airport first opened as a municipal airport on July 16th 1938. Today, it is one of the UK’s busiest airports, carrying over 13 million passengers in 2022.
The airport is operated by a consortium of which the majority shareholder is AENA, the world’s largest airport operator, and InfraBridge, a leading infrastructure investment manager. Airlines include easyJet, Wizz Air, Ryanair, Tui, FlyOne, Sun Express and El Al.
The Luton Airport Express is a new dedicated train service launched by East Midlands Railway (EMR) that allows passengers to travel from central London to the LLA terminal in around 30 minutes. With fares starting from approximately £10, the Luton Airport Express runs from St Pancras International to Luton Airport Parkway station and connects seamlessly with the DART, a new automated, electrically powered people mover that connects to the LLA terminal in less than four minutes.
London Luton Airport is ranked as the best performing company by GRESB, an internationally recognised sustainability framework that benchmarks environmental, social and governance (ESG) management and performance. LLA is ranked first among all participating assets, achieving a maximum score of 100 and a 5-star rating.
To learn about the progress London Luton Airport is making across its sustainability programme please click here: https://www.london-luton.co.uk/corporate/sustainability/reports-and-performance
Further information on London Luton Airport can be found here: https://www.london-luton.co.uk/