The new Connecta+ platform unifies all airport touchpoints into a single commerce and relationship system, setting a new standard for the digital airport transformation by enhancing the traveler experience and driving revenue growth for airports.   

Airport Dimensions has unveiled Connecta+, an advanced platform designed to seamlessly integrate digital services, lounges, and commercial opportunities into a single, intelligent ecosystem. This next-generation solution enables airports to unlock new revenue streams by boosting spend per passenger, deepening traveler relationships, and expanding non-aeronautical income, all while enhancing engagement and optimizing the experience across every traveler touchpoint. Connecta+ advancements reinforces and accelerates Airport Dimensions’ leadership in delivering integrated physical and digital airport experiences.  

A major opportunity for airports to evolve and grow.

Research from Airport Dimensions’ recent Explore the Experience Era report highlights that 93% of airports see customizable real-time journey support as a priority. However, 38% cite fragmented digital ecosystems—such as multiple competing apps and disjointed services—as a key challenge. Without a unified strategy and platforms, airports risk inefficiencies, lower engagement, and missed commercial opportunities.

Future-proofing the passenger experience is also top of mind, with 47% of airport leaders stating that a fully integrated, end-to-end journey platform will be essential within the next decade. As an immediate solution, Connecta+ delivers a unified, data-driven airport ecosystem, simplifying the traveler journey through AI-powered wayfinding, real-time updates, personalized recommendations, and enhanced lounge services.

Lounge-centred innovation that connects the entire airport

Connecta+ delivers an enhanced airport experience for all travelers, but recognizing the importance of airport lounges to so many affluent travelers, Connecta+ places the lounge at the heart of the airport experience, bridging the gap between physical and digital touchpoints and enabling the best possible experience. By integrating lounges into the wider airport journey, the platform maximizes engagement opportunities with lounge guests, enhances convenience, and unlocks new ancillary revenue streams.

1. Personalized, data-driven experiences – AI-powered insights optimize guest engagement, experience and services

2. Frictionless commerce integration – Enabling cross-selling and upselling opportunities both in-lounges and across the airport including restaurants, retail, duty free, parking, premium services, ground transportation for a truly unified airport commercial digital offering

3. Loyalty and engagement tools – Creating deeper traveler relationships and increasing retention

A strategic partnership to drive transformation

Airport Dimensions has partnered with GrayMatter, a leading technology and analytics firm specializing in airport commerce and digital transformation, to develop the Connecta+ ecosystem. GrayMatter's comprehensive platforms, along with its strengths in big data, analytics, IoT connectivity, and machine learning, establish a new benchmark for airport operations and traveller interactions.

Mignon Buckingham, CEO at Airport Dimensions, said: “Connecta+ represents a significant leap forward in our mission to elevate the airport experience. By creating a unified digital ecosystem across the airport, we are not only solving the challenges of fragmented traveler experiences but also equipping airports with the tools to better understand and engage with their customers. Connecta+ empowers airports to deliver personalized, seamless journeys while unlocking revenue growth opportunities. Through our partnership with GrayMatter, we are harnessing the power of AI and real-time data to make this vision a reality.”  

Vikas Gupta, Founder and CEO at GrayMatter, added: “Our expertise in airport analytics, artificial intelligence, and digital commerce – combined with that of our recent acquisition Servy – aligns perfectly with Airport Dimensions’ vision for Connecta+ and the airport experience. Together, we are creating an intelligent, connected, and frictionless airport commerce ecosystem that benefits both travelers and airport operators. This aligns strategically with our vision to be the leading technology partner for airports in driving non-aeronautical revenue. We are thrilled to partner with Airport Dimensions and drive the airport commercial experience forward together.”

Connecta+ is being progressively rolled into Airport Dimensions’ lounge locations and is available globally for airports seeking to enhance passenger engagement and accelerate their digital ecosystem. Airport Dimensions is committed to working with airports worldwide to implement this innovative solution and unlock new opportunities for revenue growth and traveler satisfaction.